The Process of Organisational Entropy

view challenges objectively

How chaos is a fundamental factor when it comes to arriving at success…

en·tro·py  lack of order or predictability; gradual decline into disorder

Organisational Tips

There’s no way around it, the definition of ‘entropy’ doesn’t exactly align with the concept of effective entrepreneurship. But while the initial connection between the two may not exist, as facilitators of entrepreneurial magic we’re adamant that entropy does have a place in the business landscape.

 We like to call this ‘organisational entropy’ and believe that when it comes to success, a little chaos is just what the doctor ordered. 

 Innovate and inspire

 Planning and organisation are critical parts of the business journey. However, in the short term, entropy can play a wildly important role in sparking the ideas and concepts that define and drive an organisation. 

 Just ask Ori Brafman, New York Times best-selling author and creator of the world famous entrepreneurial masterpiece, “The Chaos Imperative: How Chance and Disruption Increase Innovation, Effectiveness, and Success.”

Drawing on insight from a host of Fortune 500 companies, Brafman explores why companies should embrace chaos, and how the millennial generation is pioneering the concept of organisational entropy. He also reveals how a welcoming attitude towards chaos has worked wonders for the US military. Ironically, one of the most constituted organisations on the planet!

“The military, one of the most structured organisations that has ever existed on earth, has realized that in order to be adaptive it needs to embrace elements of chaos. I am working with the army’s generals to teach them how to thrive in uncertainty, bringing new voices, and intentionally create unstructured time where new ideas can take route,” explains Brafman.

Failures reveal strengths, and weaknesses

While most entrepreneurs cringe at the thought of failure, we see it as something that can be both sweet, and sour. Yes, crashing and burning can be disheartening in the short term, but in the long term there are incredibly valuable lessons to be learnt from unachieved goals. Sometimes, chaos puts businesses on a one-way track to failure, and there’s nothing that can be done to stabilise the derailed train. Yet there is a silver lining. When the smoke clears, valuable lessons materialise. Failures can be used to assess where a venture went right, as well as pinpoint areas that can be improved. 

Embracing organised chaos

All-out chaos may not bring a host of benefits to the table, but slipping into ‘organisational entropy’ can be an incredibly valuable phase for both emerging, and established businesses. The key is to recognise when chaos begins to arise, and embrace the disorder without losing overlying control. Entrepreneurs should then harness the sparks that emerge in the midst of the bedlam, and take note of lessons to be learned. It’s not always easy to let chaos run circles around your organisation, but for entrepreneurs that consciously ride the roller-coaster, the payoff can be phenomenal.